Social Media Branding for Entrepreneurs
As an entrepreneur, you are the face of your business and you want everybody to see you as a serious professional and that means developing a personal brand around your company or start-ups.
We live in a world where the lines between our professional and personal lives are very blurred. But that does not mean you should be all work and no play, especially on social media. Today we are connected to our friends and colleagues on Facebook. We have peers adding us on Linkedin and clients following us on Instagram.
It is okay to mix our personal and professional life on social media because people can see the real you. It makes them feel close to you and make it easier to establish trust and authentic relationship.
So it is really very to brand yourself on social media for establishing and maintaining relevancy among your target consumers. Most of the branding experts agree that as an entrepreneur your online presence should be a healthy mix of personal and professional life but some basic rules that must be followed.
Here are few do`s and don’ts when you want to build your personal brand on social media.
Most of the people in the world view social media as a hobby and a social media user always look for consistency and quality in the accounts they follow. If you post a ton all at once and then disappear for weeks or months then your followers will trust you less and not be interested in what you say. So it is advisable to update each of your social media accounts regularly for a better result.
Build Strong Relationship with the Right People
Quality over quantity has always been the mantra of great content marketers. Same applies to your social media connections. You don’t have to worry about the number of followers you have, it is more important to engage and build a relationship with the industry influencers and other peoples who could add value to your personal and professional brand.
Pay Attention to What Your Followers Like
Whatever the numbers of retweets, likes and shares your post get, it should not be your target of social media strategy. Your aim must be to give your followers more of what they like. There is no exact formula or method to know followers choice but you will learn over the time that what types of post your followers like and engage with most.
Never Post Any Controversial Content
If you want to be taken seriously as professional make sure you never post any controversial post. Try to be professional in your tweets or post that is associated with your name. To ensure that you appear to the right audiences, make sure you have a clean record and distance yourself from any embarrassing photo or scandalous video.
Be Afraid to Let Your Guard Down
Be real on social media and get comfortable revealing who you are as a person. This is the best way to build an emotional bond with your followers.
Get Stuck on Rules
Never approach social media with a set of rules and assumptions of what your present and future followers will like. You should try all types of content that you think is useful to your followers. Refine your strategy over time, based on which type of your post is most liked and most importantly what you are proud of posting each day.
Read the inspirational story of Sir Richard Branson – Entrepreneur and Founder Virgin Group