Digital Marketing in 2020
The big world of marketing especially digital marketing is fast-paced and keep changing, you just blink and you might miss the next big marketing trend. To be successful implement these 7 tips for digital marketing success in 2020
Use Digital as a Key Component
The important thing is to remember that digital marketing has transformed marketing in a big digital world, which creates more scope for campaigns. During any marketing campaign, whether its an online or offline all areas should be explored to positioning your brand. This will help you to reach more customers and generate more leads.
Some marketing experts believe that to be a good marketer, you should focus on only one platform and do that correctly, but some also believe that by advertising in as many places as possible, you can increase your brand visibility and generate stronger branding.
Gone are the days when a blanket email campaign would do wonders in marketing. In 2020 clever personalisation is the key to effective marketing.
Generating personal recommendations on your page is a great way to get more sales. Link sell by showcasing popular items purchased by other users after searching on the page that your user is on. By doing so you should definitely see an increase in your sale and conversions. This tailored user journey is very easy to navigate and enjoyable experience for your customer.
Chatbots have become essential tools for online customer service. You can save time and money by implementing chatbot technology to answer FAQs effectively and quickly.
According to experts, in the next five years, the use of bot messengers will be hugely popular and chatbots will perform approx. 80% of all communication with customers. Chatbots can be easily connected to the app, websites or any social media platforms to answer customer enquiries and to gather important user information that can be used to create better marketing strategies.
Voice interfaces are becoming a very popular and common feature in today`s world. Many peoples are using voice searches to search quickly and to share information via sound bytes. According to Google, nearly one-third of its 3.5 billion searches performed on Google every day are voice searches.
Like any other form of SEO, voice search gives precedence to high ranking sites. Consider the use of https instead of HTTP and remember to pay attention to your snippets. You’re increasing your chance of being discovered in voice search if your snippet becomes a featured one, so be sure to use this to your advantage.
Social stories have quickly become a marketing choice for savvy marketers. Since the launch of Snapchat and Instagram Stories social media users all over the world get creative to generate engaging stories for their followers.
Digital marketing experts say one in every five organic stories prompts at least one customer message. The reason for this is probably because these are less interruptive than other social media ads. Either way, the potential is huge.
In the last few years live video is being used to showcase and raise awareness for important moments for any brand. In a recent survey, consumers say that watching product videos makes them more confident in online purchase decisions.
Experts say that videos have 135% times more organic reach than any Facebook post and this trend will continue to grow in 2020.
Recently Google’s research teams have uncovered a new type of consumer behaviour called the micro-moment. These moments occur when people turn to their mobile, computer or laptops to do something, buy something, learn something or to know something. The trick is to target consumers with exactly what they want to increase conversion rates.
Join the Discussion
Now that you have read our guide to Digital Marketing for 2020, we’d love to hear from you. Share what will you be implementing in your marketing plan for the coming year?